"Search all the parks in all your cities. You’ll find no statues of committees."
— David Ogilvy
"I always use my clients’ products. This is not toadyism, but elementary good manners. Almost everything I consume is manufactured by one of my clients. My shirts are Hathaway, my candlesticks by Steuben. My car is a Rolls-Royce, and its tank is always full of Super Shell. I have my suits made by Sears, Roebuck. At breakfast I drink Maxwell House coffee or Tetley Tea, and eat two slices of Pepperidge Farm toast. I wash with Dove, deodorize with Ban, and light my pipe with a Zippo lighter. After sundown, I drink nothing but Puerto Rico rum and Schweppes. I read magazines and newspapers which are printed on paper from the mills of International Paper. When I go on vacation (in Britain or Puerto Rico) I get my reservations through American Express and travel by KLM or P&O-Orient Lines. And why not, pray tell? Are these not the finest goods and services on earth? I think they are, and that is why I advertise them."
— David Ogilvy, Confessions of an Advertising Man
David Ogilvy
